The Now

Luca FanoniSenior UX/UI DesignerJuly 30, 2026

The Prototype Is the Pitch Now

For years we handed clients a static Figma file and asked them to imagine the rest. Now we send a real link they can click, break and test. AI didn't replace the designer in me, it made me part director, part developer, and gave me back the time to actually design.

Engineering3 min

Don Quixote Mode: Why We Use AI But Don't Replace Engineers

We deliberately built a more complex project using AI agents to the maximum, just to find the limit. It came faster than the reports on autonomous agents would suggest, and in a place no one can quantify.

Jakob KayaCEOJuly 30, 2026

Deanna MiceliFrontend DeveloperDecember 4, 2025

Kickstarting headless CMS with our Storyblok + Next.js Boilerpate

What if our battle-tested methodology for delivering multilingual and enterprise-grade products could be condensed, pre-packaged, and used to bootstrap any product? Let me introduce the Storyblok + Next.js Boilerplate.

Patti HabartaHead and VP of DesignSeptember 10, 2025

6 ways for assertive team communication

At Mindnow, we hold weekly meetings with our design team to talk about updates, brainstorm ideas, explore trends, and share inspiration or knowledge. One thing we often focus on is communication.

Jakob KayaCEOApril 30, 2025

The rise of headless, boneless, and skinless UI

Terms like “Headless UI,” “Boneless UI,” and even “Skinless UI” are circulating in the tech community, creating a new language around modular design. As a digital agency, Mindnow adopts these advanced UI abstractions to enhance flexibility, scalability, and speed in delivering tailored solutions for our partners. This article explores these concepts and explains how they enable us to create unique, high-performance digital products.

Culture3 min

How we empower women at Mindnow

At Mindnow, success knows no gender. It’s driven by talent, passion, and support. We foster an environment where women can grow, lead, and thrive, embracing their unique strengths. From leadership representation to flexible work and a strong culture of collaboration, we are committed to empowering women to reach their full potential.

Sanela RadivojevicVP of Culture and HRMarch 21, 2025

Patti HabartaHead and VP of DesignMarch 7, 2025

5 game-changing discoveries you didn’t expect from UX research

UX research** **often uncovers insights that can transform the final product in ways you never expected. You have a solid idea of your product, know your target audience, and think you don’t need research to get started with product development? Think twice!

2 min

Digital Sovereignty: Why Mindnow Relies on European Alternatives

How we deliver independent, future-proof projects using Open Source and EU-based solutions. Most European companies today depend on US cloud services – AWS, Google Cloud, Azure. But what happens when political frameworks change? At Mindnow, we made a conscious decision: we consistently rely on Open Source, self-hosting, and European alternatives.

Jakob KayaCEOJanuary 27, 2025

Patti HabartaHead and VP of DesignJanuary 2, 2025

Why does the final product never look like my Design?

Bridging the gap between design and development is key to creating cohesive products. With clear communication and strong collaboration, teams can align these processes seamlessly. In this article, we share practical tips to make it happen.

Insights3 min

Storyblok and AI – the future of content management

From contextually-aware translations to collaborative ideation spaces, discover how the next generation of content management is making AI integration both powerful and practical.

Jakob KayaCEONovember 28, 2024

Engineering3 min

Composable commerce & the future of webshops

Composable commerce is a groundbreaking approach to meet the increasingly demanding requirements of digital commerce. Learn how composable commerce is redefining the digital shopping landscape and how your business can harness the potential of a stunning customer experience.

Jakob KayaCEOAugust 30, 2024

Culture3 min

Reflecting on 3 years at Mindnow: From my first day to now

When I started at Mindnow 3 years ago, I was stepping into undiscovered territory. Despite years of experience in HR and a deep love for my job, I felt a wave of insecurity and nervousness. My background wasn’t in IT, and after a significant period focused only on motherhood, the shift to a new work environment was both exciting and challenging.

Sanela RadivojevicVP of Culture and HRAugust 26, 2024

Johannes LijsenAugust 19, 2024

3D configurators in various industries

From the automotive industry to healthcare and beyond, 3D configurators are improving User Experience. Let's take a look at how these powerful tools are making waves in different industries and setting new standards for engagement and efficiency.

Engineering6 min

The rise of 3D configurators for customized retail experiences

With advancements in technology, consumers now expect more than just a catalog of products with static images. They want to get the look and feel of their desired purchases and a full customization experience. On top of that, immersive and engaging shopping experiences. 3D configurators open up a world of possibilities and allow businesses to meet these demands.

Bogdan DjukicVP of Developer ExperienceAugust 9, 2024

Engineering6 min

The future of car buying lies in 3D configurators

Whether classic combustion engines or more environmentally friendly alternatives: It's not just the way our cars are powered that will change, but also the way we buy our new car. Welcome to the world of 3D configurators.

Johannes LijsenJune 26, 2024

Insights5 min

Is it all AI now? Why emotional intelligence is more important than ever

“Artificial intelligence won't replace you – but the person who uses AI better will replace you,” I keep reading. It's not so easy to keep up to date with the developments of ChatGPT and the many other tools that are popping up. A reason to panic?

Carina FelsbergerJune 4, 2024

Insights8 min

Why so many AI projects fail and how you can do better

Digital agencies often report how disappointed customers react to “actually great digital tools”. Mistakes usually happen at the very beginning and disappointment is inevitable. I would like to explain why so many AI projects show such poor results by comparing them to a soccer match.

Christoph HeidtApril 29, 2024

Jakob KayaCEOApril 22, 2024

How to unite people, innovation, and technology for successful digitization

The journey towards successful digitization is about more than just adopting the latest tech trends. It's about placing people at the center, having an innovative mindset and work culture, and leveraging technology as a tool.

Insights6 min

Pioneering generative AI – a strategic guide

Technology is rapidly reshaping the business world. To secure a competitive advantage, you are well advised to use generative AI. This article offers managers a guide to integrating generative AI into their strategy. With a legal framework, concrete examples, actionable insights, and tips on the frequently asked question of whether buying or developing AI tools is better.

Johannes LijsenApril 15, 2024

Insights2 min

Where AI makes sense for businesses

Artificial Intelligence (AI) can quickly and cost-effectively improve your processes and products. The latest developments are advancing so fast that it's difficult for companies to keep track of the many possibilities. Here's a guide to help.

Jakob KayaCEOApril 2, 2024

Culture6 min

Our office on the island – where the treasures await

If you ask me why I love to work for Mindnow, one of the first reasons is the multicultural environment. Our colleagues come from several different countries. Teammates with diverse mentalities who share the same vision make you always strive for more. The fact that we often don’t share the same opinion is what brings a lot of creativity to the table.

Sanela RadivojevicVP of Culture and HRMarch 18, 2024

Design9 min

UX writing – what is that?

The text on a button, the error message for incorrect form input – most users don't even pay attention to them. They use apps and websites intuitively. That's how it should be because someone else has already made sure that users have a smooth experience and reach their destination quickly. This person usually has the job title “UX Writer” and in this blog article, you’ll find out what UX writing is all about.

Carina FelsbergerMarch 5, 2024

Carina FelsbergerFebruary 26, 2024

UX research – what is that?

In software development, decisions must not be made on instinct but must be based on data. This is exactly what UX research is all about: collecting data on the needs of the market and the preferences of a target group to act accordingly. This increases the value of digital products enormously and contributes directly to the success of companies.

Insights5 min

Better than first place: How to get to position zero

Featured snippet, highlighted snippet, ranking zero, position zero – the search result that appears at the top of Google even before the paid ads has many names. But what exactly is it and more importantly, how do you get to position zero?

Christoph KapplerFebruary 26, 2024

Jakob KayaCEOFebruary 15, 2024

Navigating Google Meet: A guide for smooth video calls

Reliable, high-quality video conferencing is pivotal for business success, and Google Meet has emerged as a leading solution in this realm. At Mindnow, we've integrated Google Meet into our daily operations. This guide aims to address common issues users might face.

Deanna MiceliFrontend DeveloperFebruary 13, 2024

How to use the full potential of your backlog

For some teams, the backlog is a project’s current state and projected future. For other teams, it is a graveyard of forgotten tickets. Here’s how to make sure your team’s backlog stays on track.

Carina FelsbergerFebruary 1, 2024

5 Tips for better microcopy

More and more companies are recognizing the value of using small text aids to facilitate a process on an interface and provide absolute clarity for users. Anyone who spends a lot of time on the web and in apps is also constantly confronted with microcopy - some very helpful, some less so. Here are some examples with matching tips on how to do it better in my experience.

Dejan MircicFebruary 1, 2024

13 Chrome extensions everyone should know

Chrome extensions are handy everyday helpers, even for those who don't exactly work as a QA engineer or in the IT industry. Here are 13 recommendations for Chrome extensions.

Jakob KayaCEOJanuary 29, 2024

Why trust is the foundation of success

Trust is good, control is better? I don’t think so. Controlling timesheets or presences in the office was never a thing at Mindnow. Instead, we believe in an environment where every Mind can thrive without micromanaging. This article is about how we maintain Mindnow’s company culture of collectively achieving goals and supporting each other.

Insights3 min

A new era of Mixed Reality: Apple Vision Pro glasses

With the recent release of Apple Vision Pro mixed reality glasses, the business world is on the cusp of a new era. This cutting-edge technology could prove to be a game changer for various industries by opening up new possibilities for interactive customer experiences and innovative business processes.

Jakob KayaCEOJanuary 24, 2024

Jean-Paul SaijaJanuary 22, 2024

Customer retention vs. loyalty – differences, advantages, and tips

Companies invest a lot of money in customer loyalty programs. Most of them are almost indistinguishable from one another. The benefit? Disappearingly small. Could it be better? Absolutely! The trick is to build a relationship and create added value for your customers. Aiming for loyalty pays off.

Engineering2 min

Mindnow is a certified Storyblok partner

A lot has happened since we first stumbled across Storyblok in 2022. Not least our own website, which was created using Storyblok technology. Also more and more customer projects and now, since 2023, the official partnership between Mindnow and Storyblok.

Kaja FuchsJanuary 16, 2024

Engineering9 min

About the ROI of 3D configurators in e-commerce

Simple web stores are a thing of the past. If you want to equip your sales department for the future, you should consider implementing a 3D configurator. The investment is definitely worth it – the return on investment (ROI) extends across all stakeholders and partner networks. This allows you to create completely new, digital business models.

Johannes LijsenJanuary 11, 2024

Laura AntoniettiJanuary 3, 2024

Why UX research is the key to success

In extreme cases, UX research can determine whether you have invested a lot of money in a product that your users love or one that nobody needs. That's why, as a UX Researcher, I deal with market conditions and user preferences.

Culture8 min

Workation – my experience working from another continent for a month

It has been on my mind for a long time and in winter 2023 I finally did it: I left my home office in Switzerland and switched it for a workation in Thailand for a month. These are my experiences and tips.

Laura AntoniettiDecember 19, 2023

Engineering1 min

Mindnow is an official Saleor partner

We are very proud to announce our official partnership with Saleor, a pioneer in headless e-commerce platforms based on GraphQL. This collaboration represents a significant milestone and positions Mindnow AG as one of only 13 agencies worldwide supported by Saleor.

Jakob KayaCEONovember 30, 2023

Insights5 min

How to innovate: 5 tips for successful digital product implementation

An innovative digital product or feature is needed. Perhaps you already have an idea of the direction it could take. But then the implementation is another matter. Where to start? Do thoughts like these sound familiar to you? You are not alone!

Johannes LijsenNovember 24, 2023

Jakob KayaCEONovember 17, 2023

4 steps of seamless project planning and execution for digital products

At Mindnow, we know that starting a project can be a daunting task. That's why we've developed a sales structure that takes the burden of planning and execution off your shoulders. These are the 4 steps you can expect when working with us.

Culture7 min

2 weeks of a Scrum Master’s life

The Scrum Master plays a pivotal role in software development. I’ve been working in this role for 4 years now and I really like it. In this article, I’m sharing some real-world insights about being a Scrum Master. Take a look behind the curtains of an exciting job!

Jasmina StojkovicSeptember 25, 2023

Sanela RadivojevicVP of Culture and HRSeptember 19, 2023

How to communicate effectively with growing remote teams

Our work at Mindnow is creative and it takes more than one person to act, talk, and make decisions. Effective communication is essential, especially within a team that is growing and doesn’t have the chance to meet colleagues in person so often. Our key to encouraging Minds to share knowledge is to give everyone the feeling that their opinion matters.

Dejan MircicSeptember 18, 2023

8 tips on how to succeed in Quality Assurance

Since I was a kid, I have always been connected to IT in one way or another. The more I grew up, the more interested I became in QA. I’ve been working in this field for 5 years now, doing my best to bring in my creativity and making everyday work fun.

Insights2 min

Low cost, high impact: "Dog Mode" at Tesla

In a world where innovation is often equated with high costs and complex technologies, Tesla's "Dog Mode" impressively demonstrates that effective innovation doesn't have to be expensive.

Jakob KayaCEOSeptember 6, 2023

Insights2 min

Voice search still has an impact on SEO

With each passing year, more and more digital solutions appear in the form of apps and tools. One of these solutions is the adoption of voice search technology (voice search) on internet usage and it still has an impact.

Christoph KapplerSeptember 5, 2023

Engineering7 min

Agile Project Management with the Scrum Method – a Beginner's Guide

"We still need to add this to the Product Backlog before we start the next Sprint. Who can do it until the next Daily Scrum?" This or something similar was the talk in my team on my first day at Mindnow, back then as an intern. How I would have loved to volunteer. But honestly, it was all Greek to me.

Kaja FuchsAugust 24, 2023

Jakob KayaCEOAugust 17, 2023

Digital product development: why the Scrum method is so efficient

Looking for fast time to market and higher quality in digital products? Try agile! You've probably heard the term “agile” before or even apply the tools of agile methods. That's a good place to start. But there is more.

Culture9 min

Best practices to nail remote work from day 1

At Mindnow, we have been collaborating across different countries since the company was founded, in 2017. Over the years, I've had the privilege to be part of fantastic remote teams and even to build some myself. Here are my top best practices for remote teams and some insights into how we thrive on remote work at Mindnow.

Vadim KravcenkoCTOAugust 2, 2023

Jakob KayaCEOJuly 26, 2023

The Tesla App Store is coming – what this means for companies

To my delight and that of many other Tesla fans, the selection of apps will soon become very diverse, because: Soon there will be the possibility of third-party apps in a Tesla App Store.

Engineering7 min

Plug'n'Play vs. Custom: Which webshop system is the best?

E-commerce has evolved enormously in recent years. The variety of available solutions is impressive. These are my experiences and tips for those who have yet to decide on a solution.

Jakob KayaCEOJuly 24, 2023

Engineering2 min

The benefits of headless e-commerce – 6 application examples

A term that is cropping up more and more frequently in the e-commerce world: "headless". What's behind it is a revolutionary concept that turns classic e-commerce on its head. It allows more freedom in design, more functionalities and more integrations for unique customer experiences.

Jakob KayaCEOJuly 17, 2023

Culture6 min

The interview game at Mindnow: What to expect and how to win

We constantly have open positions. The main reason for our continuing hiring activities is our steady growth with more projects and more clients. As our next teammates, we’re looking for people who fit into our open and multicultural environment and are ready for a new challenge.

Sanela RadivojevicVP of Culture and HRJune 29, 2023

Culture6 min

7 things you need to know about business trips to Belgrade

Together with some colleagues, I recently visited Serbia’s capital. It was my third time in total and the second time on a business trip. These are the 7 things that I think are good to know about Belgrade, for Mindnow employees and other business travelers alike.

Carina FelsbergerJune 5, 2023

Carina FelsbergerMarch 31, 2023

That's what's behind headless e-commerce

What actually is "headless e-commerce" and why would anyone want something without a head? One thing first: The future of web stores lies in systems that are flexible and headless technology is the basis for infinite possibilities.

Christoph KapplerDecember 7, 2022

Googling like the pros

Google, our friend and helper. You probably also use the search engine every day and know exactly how "googling" works. Are you sure?

Insights6 min

A beginner’s guide of Google Analytics

Google Analytics is a widely used, simple, and accessible tool for tracking and analyzing your website's visitors. Why is it useful? Because most likely, your website will have many visitors, but it won't be significant if you know nothing about them.

Christoph KapplerOctober 12, 2022

Culture5 min

How I landed my first job in UX

I landed my first role as a UX Design Intern at Mindnow in Zurich. The aim of this blog post is to help people who might be in a similar situation get their foot on the first rung of the ladder, or at least understand the process a little bit better to find their dream job

Dean SpeerProduct OwnerSeptember 27, 2022

Carina FelsbergerSeptember 16, 2022

Microcopy: Small text with big effect

Although the term microcopy is not new, the role that "small text" plays in the user experience is still underestimated. Yet just a few words can help build trust and have a big effect.

Sanela RadivojevicVP of Culture and HRAugust 30, 2022

Why our people enjoy our employee meeting

Meetings are an indispensable part of everyday work and something we should attend and be a part of. To make it clear, no meeting at Mindnow is mandatory, but our colleagues are liable and serious regarding their responsibilities. In this blog article, you’ll find out how we manage to make more than 50 people look forward to our monthly employee meetings.

Carina FelsbergerJuly 18, 2022

What are the tasks of a Product Owner?

If you've heard of Scrum, you've probably heard of the Product Owner role. The job title comes from software development, but you can manage all sorts of projects with the help of a Product Owner. This blog article takes a closer look at the tasks of the Product Owner.

Culture3 min

My favorite Slack features and how you can use them too

At Mindnow, we use Slack daily for calls, chats, and general communication. But Slack has even some more valuable options that you may not know. In this article, I’ll expose and explain some useful features of Slack.

Dejan MircicJuly 13, 2022

Carina FelsbergerJuly 11, 2022

The challenge of cultural differences in UX/UI design

Our UX research team was working on a new Information Architecture for a restaurant mobile app. Our intern Jahan Amanmuradova was planning to conduct a card sorting workshop, a common UX research method where users are asked to organize topics into categories that make sense to them.

Culture5 min

My digital internship at Mindnow

From photographer to digital all-rounder in just six months. I think that's a good description of my digital internship at Mindnow. Well, maybe not that easy - there were a few intermediate steps. So: First things first.

Kaja FuchsJune 17, 2022

Engineering3 min

Scrum Master – the Yoda of agile project management

What is a Scrum Master, what is so exciting about it and what is agile project management and the Scrum method all about? This blog post gets to the bottom of all these questions.

Kaja FuchsFebruary 22, 2022

Insights3 min

Mastering growth – nothing works without basics

Growth is not only important for a company - it is essential. No growth means stagnation and this will become apparent sooner or later. Low quality standards for products or services, a decline in customer service or falling morale are just a few effects of this.

Christoph KapplerFebruary 10, 2022

Carina FelsbergerJanuary 10, 2022

UX Design: 9 trends you should know about

There's always something new to discover in the cosmos of UX design. Here are 9 trends you should know about and some tips on how to improve the user experience of your digital product.

Christoph KapplerNovember 24, 2021

Super apps: What you should know about the app giants

Super apps are synonymous with the growing number of Chinese super products – known by name as WeChat and Alipay. Originally, the term "super app" was introduced by BlackBerry founder Mike Lazaridis in 2010. He defined it as "a closed ecosystem of many apps that people would use every day because they provide such a seamless, integrated and efficient experience."

Design9 min

The difference between UX and UI design and why you need both

In the design community, it is always said that UX and UI design cannot be separated. UI design is the final part of the UX design process. Let this blog post guide you through this process and learn why one can't work without the other and why there is a big difference between UI design and UX design in practice.

Carina FelsbergerAugust 11, 2021

Engineering8 min

10 tips for dealing with technical debt

Technical debt is the future cost of developing digital products with a very short time-to-market but with an imperfect codebase. How to balance business goals with sustainable maintenance and keep your technical debt in check.

Vadim KravcenkoCTOApril 30, 2021

Insights6 min

What clients want: 3 steps to a hyper-relevant offer

What do my clients really want? How do I provide them with a relevant offer? At first glance, these two questions seem trivial. But on closer inspection, the answer is not quite so simple.

Carina FelsbergerApril 16, 2021

Christoph KapplerSeptember 16, 2020

Chatbots in customer service

Chatbots have been one of the hot topics since 2016! While some said that bots are "the new apps", others called them "overrated". But one thing is certain: chatbots will continue to gain more and more attention in the future and can no longer be ignored.