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Leaner and clearer than ever: the new Cornèrtrader website
CornèrtraderOnline Trading2023
A division of Lugano-based Cornèr Bank, Cornèrtrader has opened the global financial markets to investors since 2012. As its range of trading services grew, the site needed a fresh, comprehensive overview of the products on offer.
Tags
Product Owner
The challenge.
Cornèrtrader spans three trading platforms and a broad range of financial products, stocks, Forex, CFDs, with a complex pricing structure. The growing offer needed a clearer, more transparent overview that also gave the extensive training materials more prominence.
Project experience was a huge advantage
Having already redesigned Cornèrcard's website, our team knew the brand well. We leaned on proven methods, stakeholder interviews and user research, then wireframing from LoFi to HiFi in close consultation with the client, coordinated by our product owner.
Fresh design including UX copy
We rebuilt the site from the ground up in Figma, moving step by step toward a design and UX copy shaped around user needs. We handed over ready-to-build UI wireframes with all states, plus website texts in English and German.
A website for (future) investors
The new site makes it easy for current and future investors to find the right trading platform and understand each financial product and its pricing, with copy kept as short as possible, as long as necessary.
The approach.
- 01.
Stakeholder & user research
Extensive stakeholder interviews and user research to ground the redesign in real needs.
- 02.
Wireframing LoFi to HiFi
Iterative wireframing from low to high fidelity in Figma, in close consultation with the client.
- 03.
UX copywriting
Website copy written in English and German, following 'as short as possible, as long as necessary'.
- 04.
Developer-ready handoff
Fully designed UI wireframes with every state prepared for internal programming.
Result
We dismantled the old site and rebuilt it around a fresh design, working in Figma across locations with tight feedback loops. The result: fully designed UI wireframes with every state prepared for internal development, plus website copy in English and German.
Tech stack
Design & Prototyping
FigmaNext project
Cornèr Banca
The 1st point of contact for B2B customers of Cornèr: the partner collaboration tool