All projects
A new kind of online auction from the house of Mindnow
Mindnow, CornèrcardAuction platform2022
ecatch is an online auction platform by Mindnow and Cornèrcard: interested buyers propose their personal maximum price for various products, get grouped by bid amount, and the group with the highest bids wins the product at the lowest suggested price within that group.
Results
- 2x
- bets per user
- 1500
- products sold within the first weeks
Tags
The challenge.
ecatch launched as an externally built MVP that we took over after go-live. There was no suitable overview for monitoring KPIs, and many end users did not understand the auction principle, failing to pay after winning their bid.
Little time, many challenges
After the externally built MVP went live, we took over the project under tight time constraints. There was no KPI overview, and many end users misunderstood the auction principle and failed to pay for the products they won.
User-friendly dashboards and onboarding
We built clear dashboards for suppliers, partners, and admins and made the "win first, then pay" concept understandable through automated messages. A progressive onboarding process was designed to encourage new users to explore, bid, and pay.
More bets, more successes, more overview
Onboarding paired with a triggered bid-reminder campaign doubled bets per user and sharply reduced non-payment. 1500 products sold within the first weeks and a very satisfied partner in Cornèrcard speak for themselves.
The approach.
- 01.
Auction user flow
Starting from Cornèrcard's business requirements, we reworked the auction flow and made the "win first, then pay" principle clear through automated messages.
- 02.
Progressive onboarding
A step-by-step onboarding process eases new users into the platform and motivates them to discover products, place bids, and pay for the items they win.
- 03.
KPI dashboard
A comprehensive dashboard displays all the important figures in a clear format, keeping platform operators well-informed at all times.
- 04.
Triggered email marketing
Automated bid reminders keep the auction running in the background, split bidders into groups, and increase the number of bids per user.
Result
We improved the auction's user flow with a step-by-step onboarding and automated messages that explain the payment process. In parallel, we built a comprehensive dashboard that clearly surfaces every key KPI for suppliers, partners, and admins.
Next project
BSI Business Systems Integrations
Mindnow was involved in these pages from BSI