From matchday to membership: the digital FC Basel Business Club

A business club runs on personal relationships, yet the administration behind it is complex: member companies and their contacts, lounge and hospitality bookings for matchday, events, partner clubs, monthly billing. Much of it lived in siloed tools, spreadsheets and email. FC Basel wanted to make this exclusive circle digital without losing the personal touch. And mindnow was to deliver it not as a one-off, but on a platform that also carries other clubs.

The foundation is multi-tenant by design: a client like FC Basel is a configuration and a theme, not its own fork. Colours (FCB red #E2001A, navy), typeface (the club's own 1893 font), domain and content all come per club from config. Today several clubs share the same codebase, each with its own identity.

For members, we built a portal on Next.js: manage profile and company data (with an approval workflow via the membership team), discover partner clubs, book hospitality and lounge offers for matchday, access documents and events in one place.

Exclusive in feel, effortless to use.

The club team runs everything from a React dashboard: manage member companies and people, reservations and a booking calendar, events, reports with CSV export, communications and notifications, multilingual, with roles and permissions.

Underneath runs a Django backend with PostgreSQL: modules for members and companies, reservations, events, POS, marketplace, documents and communications. Celery handles recurring jobs like billing and notifications, Google Cloud Storage holds the assets.

A GraphQL API serves both the portal and the dashboard from a single data model.