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The digital platform for an exclusive Zurich private club
Club zum RennwegClub Management2025
For one of Zurich's most exclusive private clubs: an elegant public website, a member dashboard, and an admin backend, integrated with Customer.io and accounting, tailored to the club's workflows.
Results
- 70%
- Less admin effort
- 95%
- Member adoption
- 2025
- Go-live
Tags
Product DesignUX/UI DesignFull-Stack EngineeringPlatform Architecture
The challenge.
An exclusive private club in Zurich managed memberships, reservations, and communication largely by hand. They needed a digital platform that reflects the club's standards on the outside and makes operations efficient behind the scenes, without losing the personal, exclusive character.
One platform, three layers
A public website, a member dashboard, and an admin backend share one codebase and one data model, three experiences for guests, members, and the club team.
Integrated, not isolated
Direct connections to Customer.io for communication and to accounting: member, fee, and event data flow automatically instead of living in spreadsheets.
Tailored to the club's workflows
Membership models, reservation logic, and roles were shaped exactly around the club's rules, premium in design, precise in operation.
«Mindnow didn't just understand our requirements, they elevated them to a new level. The platform feels like a natural extension of our club.»
The approach.
- 01.
Understand requirements & workflows
Workshops with the club team to map memberships, reservations, and communication.
- 02.
An elegant public presence
A representative website that conveys the club's exclusive character.
- 03.
Member dashboard & self-service
A portal where members manage their profile, reservations, and fees themselves.
- 04.
Admin backend & integrations
A backend for the club team, connected to Customer.io and accounting.
Tech stack
Backend
DjangoAPI
GraphQLFrontend
React & ApolloWeb
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