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A 3D configurator that turns complex bikes into a buying experience
ThömusE-Commerce · Manufacturing2023
Highly advanced product customisation in a real-time 3D experience that brings joy, and measurably more customers to checkout.
Results
- +34%
- Conversion
- Real-time
- 3D configuration
- Mobile-first
- performant on every device
Tags
UX/UI DesignWeb Engineering3D / WebGL
The challenge.
A customisable premium bicycle has thousands of valid combinations. That complexity must not overwhelm the customer, it should inspire and lead to purchase.
The approach.
- 01.
Configuration Logic
We modelled the product rules so only valid combinations are possible, without slowing the user down with error messages.
- 02.
Real-Time 3D
A performant WebGL configurator that makes every change visible immediately, even on smartphones.
- 03.
Conversion Focus
Every step optimised for clarity and completion, from first click to cart.
Result
A real-time 3D configurator that turns complex customisation into an intuitive, joyful buying experience.
Tech stack
Frontend
Next.js3D
Three.js / WebGLNext project
Mindnow, Cornèrcard
A new kind of online auction from the house of Mindnow