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A digital ecosystem for urban micromobility
SoFlowMicromobility · E-commerce · Connected hardware2023 – heute
From the app on the handlebar to the checkout in the shop: since 2023, mindnow has built and run SoFlow's entire digital backbone, a Flutter app for the connected scooter, a direct-to-consumer store on Saleor, and the backend that ties hardware, inventory and commerce together.
Results
- 877
- issues delivered
- 195
- sprints in 3.5 years
- 37
- projects & initiatives
- 5
- dedicated teams
Tags
Mobile app (Flutter)E-commerce (Saleor)Backend & integrationsProduct data & ERPUX/UI designQA & delivery
The challenge.
SoFlow doesn't sell plain kick scooters, it sells connected vehicles: the scooter talks to an app over Bluetooth, is tracked through retail and service by serial number, and is sold directly to consumers through its own online store. For all of that to feel like a single experience, everything has to interlock, app, shop, inventory, product data and customer service.
When SoFlow came to mindnow in 2023, those building blocks existed separately or not at all. What they needed wasn't a single feature, but a partner to build, connect and evolve the entire digital ecosystem over the years.
The app: the scooter in your pocket
At the core is a companion app built on Flutter, one codebase for iOS and Android. It pairs with the vehicle over Bluetooth and puts the scooter in the rider's hand: locking, ride modes, battery level, range.
Because e-scooters face different speed limits from country to country, we designed the speed logic to be compliant from day one. Through the «FlowMiles» reward programme and an integrated shop, the app becomes a sales channel too, more than a remote control.
Commerce: direct-to-consumer on Saleor
Alongside the app, we built SoFlow's direct sales on the headless commerce system Saleor, including a dedicated dashboard and a staging environment on mindnow infrastructure.
The FlowMiles shop runs as a React application connected to the same inventory. Add SEO work and referral mechanics, and reach turns into sales.
The backbone: a backend that connects hardware, inventory and retail
The invisible but decisive part is the backend that holds everything together:
- a device database for scooters and serial numbers (Xano)
- a PIM for product and spare-part data (Viingx)
- an integration into the ERP world for inventory and pricing (Selectline)
- a serial-number lifecycle with distributor imports and service alerts
At any moment the system knows which device is where, what it costs and how it's being serviced, from the factory to customer support.
The approach.
- 01.
One team, two delivery tracks
App and commerce ran as two parallel but tightly linked tracks from the start, with their own standups, a shared roadmap and a team covering frontend, backend, design and QA.
- 02.
Designed close to the hardware
Bluetooth protocols, serial numbers and country-specific compliance weren't afterthoughts, they were part of the architecture from day one. The digital product and the physical vehicle were designed together.
- 03.
Shipped iteratively
Frequent, incremental releases: dedicated QA engineering in the team keeps quality stable across app updates, shop features and backend integrations.
- 04.
Grown together
The initial mandate turned into several expansion stages, a dedicated app continuation and ongoing development. Trust grew with every milestone delivered.
Result
Today, SoFlow's digital business runs on a foundation that mindnow built and continues to operate: one app, one shop, one backend, from a single partner.
What began in 2023 as a single project has become a multi-year partnership, with parallel teams for app and commerce and a mandate that was extended and expanded again and again.
What our clients say.
«For us, mindnow isn't a vendor – they're the team behind our digital product, from the app to the shop to the backend.»
Tech stack
Mobile app
FlutterE-commerce
SaleorWeb shop
ReactDevice backend
XanoProduct data (PIM)
ViingxERP integration
SelectlineNext project
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